Internet marketing ? The modern days marketing ? CSS Tips

Internet marketing ? The modern days marketing

Article by parmod gusain

Internet marketing is a new innovative way to promote your products or services through Internet. It is also referred to as I-marketing, web marketing, online marketing, or marketing. In simple term Online Marketing is the marketing of products, or, services over the Internet. The Internet has brought many unique benefits to marketing, one of which being lower costs and greater capabilities for the distribution of information and media to a global audience. The interactive nature of online marketing, both, in terms of providing instant response and eliciting responses, is a unique quality of the medium. Web marketing is sometimes considered to have a broader scope because not only it refers to digital media, such as, the Internet, e-mail, and, wireless media, but also includes management of digital customer data and electronic customer relationship management (ECRM) systems.

Merits of Online MarketingInternet marketing as of 2009 is growing faster than other types of media.Because exposure, response, and overall efficiency of Internet media are easier to track than traditional off-line media-through the use of web analytic. Here are the some advantage of Web marketing over traditional method of advertising -

* Cost SavingInternet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets.

* Quick ResultsThe nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly.

* Measure StatisticsInternet marketers also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested.

* Variety of MethodsThe advertisers can use a variety of methods: pay per impression, pay per click, pay per play, or pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience.

* Track resultsThe results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action. Such measurement cannot be achieved through billboard advertising, where an individual will at best be interested, then decide to obtain more information at a later time.

* AccountabilityInternet marketing can offer a greater sense of accountability for advertisers. Marketers and their clients are becoming aware of the need to measure the collaborative effects of marketing.

Demerits of Online MarketingBelow are the some limitations of these new advertising trends -

* Need of New TechnologyInternet marketing requires customers to use newer technologies rather than traditional media.

* Low-speed Internet connectionsThey are another barrier: If companies build large or overly-complicated websites, individuals connected to the Internet via dial

-up connections or mobile devices experience significant delays in content delivery.

* Sense of goodsFrom the buyer?s perspective, the inability of shoppers to touch, smell, taste or ?try on? tangible goods before making an online purchase can be limiting.

* Security concernsInformation security is important both to companies and consumers that participate in online business. Many consumers are hesitant to purchase items over the Internet because they do not trust that their personal information will remain private. Encryption is the primary method for implementing privacy policies.

* Delivery IssueAnother major security concern that consumers have with e-commerce merchants is whether or not they will receive exactly what they purchase.

* Payment IssueOne should have credit cards to do the purchasing on these sites.

Categories of Online MarketingInternet marketing is associated with several business models like -

* E-Commerce

* Publishing

* Lead-based websites

* Affiliate marketing

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